Understanding Indian Wholesale Fashion Jewelry Categories
Indian jewelry wholesale is wide, fast-moving, and very profitable when you understand the main categories. I’ll keep it simple and practical so you immediately see where your business can fit.
Imitation, Artificial, Costume – What Do These Mean?
You’ll see terms like “imitation jewelry,” “artificial jewelry,” and “costume jewelry” everywhere. In our industry, they usually mean the same thing:
- Imitation jewelry = Artificial jewelry = Costume jewelry
- Base metals: brass, alloy, copper, sometimes stainless steel
- Finishing: gold polish, silver polish, rhodium, antique, oxidized
- Stones: glass, American diamond (CZ), acrylic, resin, pearls, etc.
- Vision: give the look of fine gold/diamond jewelry at a wholesale-friendly price
In India, most “fashion jewellery” you see online and in local markets is imitation / artificial, not real gold or diamonds. That’s exactly why margins are high and MOQs are manageable.
Quick comparison:
| Term | Common Use in India | Target Customer |
|---|---|---|
| Imitation jewelry | Most popular industry term | Mass + mid-range buyers |
| Artificial jewellery | Widely used on marketplaces & local shops | Budget-conscious shoppers |
| Costume jewelry | Used more for export / Western buyers | Fashion/boutique clients |
When you deal with Indian jewelry manufacturers and suppliers, just ask: “Is this imitation or real gold?” You’ll get a clear answer.
Top-Selling Wholesale Categories in 2025
In 2025, several Indian fashion jewelry categories are moving very fast in wholesale, especially for exports:
- Kundan & Polki jewelry
- American Diamond (CZ) jewelry
- Temple and antique oxidized silver-look pieces
- Bollywood-style and bridal statement sets
- Western fusion and minimalist everyday jewelry
- Anklets, maang tikka, waist belts, and complete bridal sets
Below is a snapshot of how these categories look in the wholesale market:
| Category | Price Level (Ex-Factory, India) | Buyer Type | Main Use |
|---|---|---|---|
| Kundan & Polki | Medium to high | Bridal, boutique, designer stores | Weddings, receptions, events |
| American Diamond (CZ) | Low to medium | Online stores, chains & boutiques | Partywear, gifting, daily glam |
| Temple & oxidized antique | Low to medium | Ethnic stores, festival markets | Festive, cultural, casual wear |
| Bollywood & bridal statement | Medium to high | Bridal houses, occasionwear brands | Weddings, photoshoots, events |
| Western fusion & minimalist | Low to medium | Fast fashion, dropshippers | Everyday, office, casual |
| Anklets, maang tikka, waist belts, bridal sets | Low to high | Bridal, ethnic, festival stores | Bridal trousseau, rituals, sets |
Let’s break down each of these in clear terms.
Kundan & Polki Jewelry Wholesale
Kundan and Polki are classic Indian wedding favorites and still among the strongest wholesale sellers in 2025.
-
Kundan:
- Glass or synthetic stones set in metal using traditional techniques
- Rich, royal look with enamel work (meenakari) at the back
- Popular colors: emerald green, ruby red, champagne, pastel mints, and pinks
- Strong demand in bridal sets, chokers, long haar sets, maang tikkas, and bangles
-
Polki (imitation / artificial):
- Flat, uncut stone look inspired by real Polki diamonds
- Often paired with pearls, beads, and colored stones
- Very trendy for “royal bridal” and pre-wedding shoots
Why it sells:
- Brides worldwide love the royal, luxurious look at a fraction of real gold cost
- Works well for boutiques and rental jewelry businesses
- High perceived value, good profit margins for resellers
American Diamond (CZ) Jewelry Wholesale
American Diamond (AD) or CZ (cubic zirconia) jewelry is a backbone category for global wholesalers.
- Look:
- Diamond-like sparkle using high-grade CZ stones
- Plated with rhodium, gold, and rose gold for premium finish
- Popular pieces:
- Stud earrings, danglers, tennis bracelets, cocktail rings
- Delicate pendant sets, bridal CZ sets, and party necklaces
- Styling:
- Mixes easily with Western outfits, office wear, and eveningwear
- Preferred by customers who want “diamond look” without the price
Why it sells:
- Lightweight, comfortable, and photo-friendly
- Perfect for online imitation jewelry shopping and impulse buying
- Works in US, UK, Europe, Middle East, and Australia markets equally well
Temple Jewelry & Antique Oxidized Silver-Look
Temple and oxidized jewelry keep growing every year, especially with the global love for boho and ethnic styles.
- Temple jewelry (imitation):
- Inspired by South Indian temple art and deities
- Designs: Lakshmi motifs, peacocks, elephants, coins, traditional engravings
- Gold matte / antique gold finish with red/green stones and pearls
- Antique oxidized silver-look:
- German silver or brass with oxidized silver plating
- Chunky chokers, jhumkas, nose rings, rings, layered necklaces
- Very popular in boho, gypsy, and indie fashion
Why it sells:
- Perfect for festivals, Navratri, Diwali, Eid, cultural events
- Fits Instagram boho fashion and music festival looks
- Attractive price points for wholesale imitation jewelry India export markets
Bollywood & Bridal Statement Pieces
Bollywood replica jewelry wholesale remains a top driver of high-ticket orders.
- Key features:
- Oversized chokers, layered rani haars, heavy earrings, and maang tikka sets
- Inspired by celebrity weddings and movie looks
- Usually rich in stones, pearls, and detailed metalwork
- Main buyers:
- Bridal boutiques, ethnic stores, rental jewelry businesses, photographers, and salons
- Why it works:
- Brides and bridesmaids want that “celebrity” and “Bollywood” look for photos
- These sets are showstoppers and justify higher retail prices
These pieces are not for everyday wear—but they are excellent for margin and brand positioning.
Western Fusion & Minimalist Everyday Wear
Not everyone wants heavy, traditional designs. Western fusion and minimalist styles are booming in 2025, especially for online and younger audiences.
- Western fusion:
- Mix of Indian motifs (paisley, lotus, floral, mandala) with Western silhouettes
- Layered chains, ear cuffs, charm bracelets, nose pins with modern finishes
- Gold, rose gold, and matte textures with subtle stones
- Minimalist everyday wear:
- Tiny studs, small hoops, solitaire pendants, delicate bracelets
- Hypoallergenic and lightweight designs for daily use
- Works great as “giftable” products under $20–$30 retail
Why it sells:
- Ideal for fashion jewelry India brands focused on repeat purchases
- Works for office wear, college wear, and daily styling
- Strong conversion online – especially on Instagram, TikTok, and Shopify stores
Anklets, Maang Tikka, Waist Belts & Bridal Sets
Indian jewelry is not just about earrings and necklaces. Smaller categories complete the bridal and ethnic look and are very profitable in wholesale.
- Anklets (payal):
- Simple chain anklets, charm anklets, ghungroo (bells), oxidized, and crystal styles
- Growing demand in beachwear and boho markets
- Maang tikka:
- Single-strand, matha patti (full forehead), and passa (side tikka)
- Often sold as part of bridal sets or as individual pieces
- Waist belts (kamarbandh / belly chains):
- Bridal, temple, oxidized, and minimalist chain versions
- Used for weddings, festivals, and beach/boho looks
- Complete bridal sets:
- Full combinations including necklace, long haar, earrings, maang tikka, nose ring, bangles, haath phool (hand harness), waist belt, anklets
- Often customized by color and theme for different regions and cultures
Why you should stock these:
- High add-on sales with every bridal/ethnic purchase
- Easy to upsell online as “complete look” bundles
- Great for differentiation if you’re competing with larger fashion platforms
In short, Indian jewelry wholesale in 2025 is driven by a smart mix of:
- Heavy bridal (Kundan, Polki, Bollywood, temple)
- Mid-range fashion (AD/CZ, oxidized, antique)
- Fast-moving daily wear (minimalist, Western fusion, small accessories)
Once you know these categories clearly, it becomes much easier to select the right imitation jewelry catalog with price and negotiate with reliable Indian jewelry wholesale suppliers.
Why Source Indian Jewelry Wholesale in 2025

If you’re serious about indian jewelry wholesale, India is the place to buy in 2025. As a platform owner working daily with wholesale imitation jewelry India and export buyers, I’ll keep it straight: the numbers, designs, and flexibility from Indian suppliers are hard to beat.
Price Advantage vs Turkey, China, Thailand
India is still one of the most cost-effective bases for wholesale artificial jewellery and fashion jewellery India.
What you can expect in 2025 (average export pricing):
-
Earrings (imitation / CZ / oxidized):
- India: from $0.60–$2.50
- China: similar on basic items, higher on handcrafted styles
- Turkey/Thailand: often 30–60% higher for similar look
-
Kundan / Polki sets (bridal / party):
- India: from $15–$80 per set
- Turkey/Thailand: usually higher due to lower scale in these specific styles
-
American Diamond (CZ) jewelry:
- India has a big range from budget to premium; you choose the quality level
Where India really wins:
- Huge labor and design ecosystem already built for imitation jewellery wholesalers
- Multiple quality tiers (economy, mid, premium) so you can hit every price point in your market
- Better margin potential for resellers in USA, UK, Europe, Australia, and the Middle East
If you sell on Shopify, Amazon, Etsy, or in a physical store, sourcing from indian jewelry wholesale suppliers lets you price competitively and still keep a healthy profit.
Handcrafted Quality & Trend-Driven Designs
India is not just cheap. It’s strong on craftsmanship and design depth, especially for:
- Kundan jewellery wholesale
- Polki jewelry wholesale price ranges
- Temple jewelry & oxidized silver jewellery wholesale
- Bollywood replica jewelry wholesale
- Indian bridal jewellery sets wholesale
What this means for you:
- Handcrafted detailing: stone setting, meenakari (enamel), carving, antique finishes
- Premium look at imitation prices: pieces can look like real gold/diamond jewelry on camera and in-store
- Trend alignment: Indian designers follow both Bollywood and global fashion (Runways, Instagram, TikTok)
Buyers in the USA, UK, Canada, Europe, GCC, and Australia are actively searching for:
- Modern Indian artificial jewelry that is “dressy but wearable”
- Statement bridal / party wear that photographs well for social media
- Lightweight daily wear that works with Western outfits
When you buy from artificial jewellery manufacturers India, you’re tapping into generations of jewelry craftsmanship, upgraded for today’s fashion trends.
Fast Fashion Cycle: New Designs Every 15–30 Days
In 2025, the top indian fashion jewelry wholesale suppliers launch new designs every 15–30 days. That’s a big deal if you’re in a fast-moving market.
What this gives you:
- Regular catalog refresh: fresh earrings, necklaces, bangles, and bridal sets every month
- Ability to test small batches from new designs, then reorder winners
- Better content for online stores and social media (new collections = new posts)
Typical rhythm with good wholesale jewellery suppliers in India:
- Small drops: 50–200 new SKUs per month
- Styles across: Kundan, Polki, CZ, oxidized, temple, western fusion, minimal
- You can keep your store looking “new” all year without heavy design work on your side
For online imitation jewelry shopping customers, “new arrivals” are what drive clicks. Indian suppliers make that easy.
Customization & Private Label Options
One of the biggest reasons I work with Indian artificial jewellery manufacturers is the flexibility in custom designs and private label.
What’s usually possible with the right factory:
-
Custom colors & stones
- Example: Same Kundan set, but in champagne, emerald, or pastel tones just for your brand
-
Small modifications
- Shorter/longer chains, clip-on options, different plating color (gold, rose gold, silver)
-
Logo & branding
- Your logo on tags, back cards, boxes, pouches
- Custom barcode, SKU, and care cards for organized retail selling
-
Exclusive designs
- Many private label imitation jewellery India factories will protect your designs if you commit to certain quantities
For global buyers building a brand:
- You can start with low MOQ jewelry wholesale India (relative to other countries)
- Gradually move into your own collection once you see what sells
- Keep consistent look and branded packaging across all products
This works especially well if you’re:
- Running a DTC jewelry brand
- Selling on Amazon / Walmart / Zalando / Noon / Myntra (local)
- Operating boutiques targeting Indian diaspora / South Asian weddings / Boho & fusion fashion
When you combine India’s pricing, handcrafted look, fast fashion pace, and private label options, you get a strong base for scaling any indian jewellery wholesale business in 2025.
Top Cities & Manufacturing Hubs for Indian Jewelry Wholesale
If you’re serious about indian jewelry wholesale or want reliable wholesale imitation jewelry from India, you need to know where each product category actually comes from. Different cities specialize in different styles, price points, and quality levels.
Below is a quick breakdown of the main hubs I work with and what they’re best at.
Mumbai – Commercial Powerhouse for Indian Jewelry Wholesale
Mumbai is still the #1 commercial hub for indian fashion jewelry wholesale suppliers.
What Mumbai is best for:
- Huge variety: imitation / artificial / costume jewelry, Bollywood replica jewelry wholesale, bridal sets, AD (CZ) jewelry, oxidized and more.
- Ready stock: Perfect if you want fast turnaround, small test orders, or trending designs every season.
- Export-friendly: Most serious jewelry suppliers in India are based here or keep big warehouses here.
- Mixed quality: From cheap artificial jewellery online India grade to premium private label imitation jewellery for USA, UK, Europe.
Who Mumbai suits:
- Online sellers (Shopify, Etsy, Amazon, Instagram, local marketplaces)
- Boutique owners who need variety at mid-range prices
- Buyers looking for low MOQ jewelry wholesale India options
Delhi & Jaipur – Kundan, Polki & Premium Traditional
If you’re hunting kundan jewellery wholesale or polki jewelry wholesale price collections, this is where the real game is.
Delhi
- Strong in: Bollywood style bridal sets, heavy choker sets, American Diamond jewellery wholesale, reception and sangeet looks.
- Good for: indian bridal jewellery sets wholesale targeting NRIs, wedding boutiques, and premium online stores.
- Many costume jewelry suppliers India in Delhi also do export and custom colors.
Jaipur
- Strong in: Kundan & Polki, meenakari, antique finishes, traditional Rajasthani styles.
- Perfect for: Buyers who want photogenic, royal-looking pieces for weddings and special events.
- Lot of artificial jewellery manufacturers India here who understand luxury look at imitation prices.
Who Delhi & Jaipur suit:
- Bridal and occasionwear stores
- Pakistani, Middle Eastern, UK, USA markets that love heavy Indian sets
- Brands looking for custom bridal collections and better craftsmanship
Ahmedabad & Rajkot – Oxidized, Antique & Silver-Look
If you’re selling oxidized silver jewellery wholesale or boho / fusion pieces, Gujarat is where most of your stock will secretly come from.
Ahmedabad
- Specializes in: oxidized jewelry, German silver look, temple-style oxidized, Indo-western long necklaces, navratri / festival collections.
- Price range: Competitive, ideal for budget to mid-range online stores and festival shoppers.
Rajkot
- Strong in: antique gold finish, vintage style bangles, necklaces, kada, and detailed casting work.
- Often used for: Heavy-looking but lightweight artificial jewellery that still photographs like real gold or silver.
Who Ahmedabad & Rajkot suit:
- Boho / gypsy style brands
- Western boutiques selling fusion ethnic jewelry
- Sellers targeting college students, festival crowd, concert / event wear
Kolkata – Lightweight Daily-Wear Imitation
Kolkata is underrated but powerful for everyday imitation fashion jewellery.
What Kolkata is best for:
- Lightweight chains, pendants, studs, small hoops, daily-wear bangles
- Budget-friendly online imitation jewelry shopping price points
- Designs that work well for office, casual wear, and middle-income buyers
Why buyers choose Kolkata:
- Ideal for volume orders at lower ASP (average selling price)
- Great if your customers prefer light, comfortable pieces over heavy bridal sets
- Strong base for wholesale earrings India, simple necklaces, and combo sets
Quick City–Style Match Table
| Need / Style | Best City / Hub |
|---|---|
| Mixed variety, fast fashion, export-ready | Mumbai |
| Heavy bridal, AD, Bollywood replica jewelry wholesale | Delhi |
| Kundan, Polki, traditional Rajasthani designs | Jaipur |
| Oxidized, German silver, boho, antique | Ahmedabad & Rajkot |
| Lightweight daily-wear imitation, chains, studs | Kolkata |
When I source or manufacture as a wholesale jewellery supplier in India, I don’t rely on one city. I pull from each hub based on category, price target, and market (USA, UK, Canada, Australia, Europe, Middle East, Africa, etc.). That’s how you keep your catalog fresh and your margins healthy.
How to Choose a Genuine Indian Jewelry Wholesaler

Picking the right indian jewelry wholesale partner decides your profit, quality, and stress level. I’ll keep it simple and practical.
Clear Green Flags To Look For
A serious wholesale imitation jewelry india supplier usually has:
- Proper company details:
- GST registration (for Indian buyers)
- Import–Export Code (IEC) and export license (for global buyers)
- Full address, GST/IEC numbers on invoice
- Professional communication:
- Replies within 12–24 hours on WhatsApp/Email
- Clear answers on MOQ, prices, materials, plating, and lead time
- Transparent pricing:
- Item-wise price list or imitation jewellery catalog with price
- No hidden “packing/handling” surprises later
- Product proof:
- Real photos and videos (not only stolen Instagram pics)
- Samples available on paid basis
- Clear distinction between:
- Kundan jewellery wholesale
- Polki jewelry wholesale price
- American diamond jewellery wholesale (CZ)
- Oxidized silver jewellery wholesale
- Digital presence:
- Website / B2B catalog / Instagram business page
- Active posts and comments, not just a dead page
- Social proof:
- Customer reviews on Google, IndiaMART, Alibaba or social pages
- References from existing buyers (USA, UK, Europe, Middle East, etc.)
Red Flags You Must Avoid
Walk away fast if you see:
- Only personal WhatsApp number, no company info
- No GST, no export license, no business proof
- Refuses to share invoice samples
- Only wants 100% advance, no flexibility
- Uses only stock Google images / Pinterest / Bollywood stills
- Unrealistic promises like:
- “Zero damage ever”
- “Luxury quality at throwaway prices”
- “We can copy any brand exactly” (high IP risk)
- Reluctant to send samples, pushes for big order immediately
- Keeps changing prices every time you ask
- No clear packing details (especially for kundan, polki, bridal sets)
Must-Ask Questions Before Your First Order
Ask these directly. A genuine artificial jewellery manufacturers india will answer without drama.
- Company & legal:
- Are you manufacturer or trader?
- Can you share your:
- GST number (for Indian buyers)
- IEC/export license (for international)
- How long have you been exporting imitation jewellery?
- Product & quality:
- Which categories do you specialize in?
- Kundan / polki
- American diamond (CZ)
- Temple / antique / oxidized
- Bollywood replica jewelry wholesale
- Indian bridal jewellery sets wholesale
- What base materials do you use? (brass, alloy, copper, silver-plated)
- What plating do you offer?
- 1-gram gold polish
- 22K gold look
- Rhodium / rose gold
- Average life of polish with normal use?
- Pricing & MOQ:
- What is your MOQ (per design and total order)?
- Are prices in INR or USD?
- Are prices ex-factory, FOB, or including shipping?
- Any extra charges (packing, tags, branding)?
- Lead time & logistics:
- Production time for:
- Small trial order
- Repeat bulk order
- Do you handle shipping (air/sea) or should I arrange?
- Approx shipping cost per kg for my country?
- Customization & branding:
- Can you do private label imitation jewellery india?
- Can you print my brand logo on cards/boxes?
- Additional cost per piece for custom branding?
- After-sales:
- What is your damage/defect policy?
- How will you handle missing or wrong items?
Use these questions with any indian fashion jewelry wholesale suppliers you shortlist.
Why GST Registration, Export License & Reviews Matter
For indian jewelry wholesale suppliers, these are basic hygiene checks:
- GST registration (for India):
- Shows the business is officially registered
- Essential if you want GST invoices and input credit (Indian buyers)
- Export license / IEC:
- Required to legally export from India
- Without it, you risk customs issues, delays, or confiscation
- Proper invoices:
- Needed for customs clearance in your country
- Helps you calculate real landed cost and duties
- Customer reviews:
- Real photos, real feedback from global buyers
- Helps you avoid suppliers who ship something different from catalog
If a costume jewelry suppliers india can’t give GST, IEC, or references, I don’t send money.
MOQ Reality Check In 2025 (Real Market Numbers)
Most serious wholesale jewellery suppliers in india aren’t asking for crazy MOQs anymore. Here’s what I see in 2025:
- Earrings (studs, danglers, jhumka):
- Per design: 6–12 pairs
- Total first order: 150–300 pairs
- Necklaces / sets (kundan, AD, antique):
- Per design: 3–6 pcs
- Total first order: 50–120 pcs
- Bangles / bracelets:
- Per size/design: 6–12 pcs
- Total first order: 100–200 pcs
- Full bridal sets:
- Per design: 2–5 sets
- Total first order: 20–50 sets
- Oxidized / temple jewelry:
- Mixed designs allowed
- Total first order: 100–200 pcs
Quick view:
| Category | Typical MOQ per Design | Typical First Order (Mixed) |
|---|---|---|
| Earrings (fashion/AD) | 6–12 pairs | 150–300 pairs |
| Necklace sets / choker sets | 3–6 pcs | 50–120 pcs |
| Bangles / bracelets | 6–12 pcs per size | 100–200 pcs |
| Bridal / Bollywood sets | 2–5 sets | 20–50 sets |
| Oxidized / temple jewelry | 3–6 pcs | 100–200 pcs |
Low moq jewelry wholesale india is possible, but be realistic:
- Very low total orders (under $300–$500) often mean:
- Higher per-piece prices
- Less priority in production
- Sweet spot for first test order:
- Export buyers: $800–$3,000
- Indian online retailers: ₹50,000–₹2,00,000
If someone offers “no MOQ, no minimum, any 1 piece at wholesale” – it’s usually retail pricing, not real wholesale.
Simple Checklist To Spot A Genuine Wholesaler Fast
Before paying any advance, make sure:
- You have:
- Company name, address, GST, IEC
- Catalog with prices
- Written MOQ and lead time
- You received:
- Clear product photos/videos
- Sample order option
- You agreed on:
- Payment terms (commonly 30% advance, 70% before dispatch)
- Shipping mode and approximate cost
- Damage/defect handling
If a supplier ticks these boxes, you’re likely dealing with a genuine indian jewelry wholesale partner you can grow with.
Step-by-Step: How to Start Importing Indian Jewelry Wholesale
If you want to import Indian jewelry wholesale and actually make money (not just buy pretty stock), follow this sequence. This is exactly how I work with wholesale imitation jewelry India and export clients worldwide.
1. Define your niche & target customer
Don’t start with “I want everything.” Start with a clear lane.
Ask yourself:
- Who are you selling to?
- Boutique owners in the USA/UK/EU?
- Amazon / Etsy / eBay sellers?
- Bridal stores?
- Retail store in your local city?
- What price range do you want to sell at?
- Budget costume pieces?
- Mid-range imitation fashion jewellery?
- Premium bridal Kundan / Polki / American Diamond (CZ)?
Then pick 1–2 main niches:
- Budget daily wear: studs, simple pendants, light bangles, anklets.
- Bridal & party wear: Indian bridal jewellery sets wholesale, maang tikkas, waist belts, heavy necklaces.
- Oxidized / boho: oxidized silver jewellery wholesale, temple jewelry, antique pieces.
- Western fusion: minimalist CZ, layered chains, office wear.
The clearer your niche, the easier it is to filter jewelry suppliers India and catalogs.
2. Shortlist 5–7 Indian jewelry wholesale suppliers
Now look for indian jewelry wholesale suppliers that match your niche.
Use:
- Wholesale platforms, B2B directories
- Instagram, WhatsApp catalogs
- Google search:
- wholesale imitation jewelry India
- artificial jewellery manufacturers India
- costume jewelry suppliers India
- low MOQ jewelry wholesale India
Shortlist 5–7 suppliers that tick these boxes:
Green flags:
- Clear GST registration and export license (for India-based suppliers)
- Real address, factory or office photos (not only stock images)
- Active social media with recent posts and orders
- Clean communication on MOQ, lead time, pricing
- Ready to share imitation jewellery catalog with price
- Open to video call (walkthrough of stock or production)
Red flags:
- Only accept Western Union / crypto / personal account
- No company details, no tax registration
- Prices that look “too good to be true”
- Avoids video call or factory/office proof
- No clear return / damage policy
From this list, choose 3–4 serious ones to move forward with.
3. Request catalog, price list & MOQ
From each shortlisted supplier, ask for:
- Full catalog (WhatsApp / PDF / Google Drive / website)
- Price list in USD (or your preferred currency) – per piece / per set
-
MOQ (Minimum Order Quantity):
- Per design: e.g., 6–12 pcs per design/color
- Per order: e.g., USD 500–1,500 for first order (typical in 2025)
-
Material details:
- Base metal (brass, alloy, copper)
- Plating (1 gram gold polish, 22k gold polish look, rhodium, rose gold)
- Stone type (CZ, glass, resin, kundan, polki look)
Ask them to clearly mention:
- Which lines are ready stock vs made-to-order
- Lead time for imitation jewellery wholesalers orders (in days)
Compare catalogs and prices side by side. You’ll quickly see who actually understands the wholesale jewellery suppliers in India game and who doesn’t.
4. Order samples first (non-negotiable)
Never jump into a big indian jewellery wholesale order without touching the product.
Sample order basics (2025 reality):
- Typical sample order: USD 150–400 worth of mixed styles
- Average pieces: 20–60 pcs depending on type (earrings vs heavy sets)
- Sample shipping (air courier): USD 40–120 depending on country & weight
- Timeframe:
- Production/packing: 5–10 days (if made-to-order)
- Courier transit: 4–8 days (DHL / FedEx / UPS, etc.)
When you receive samples, check:
- Actual color vs photos
- Plating quality, stone setting, finishing
- Earring backs, closures, chains, hooks – are they sturdy?
- Weight – too heavy for global customers?
- Packaging – poly bags vs proper boxes, bubble wrap, etc.
Keep notes on each supplier. This is where you pick your top 1–2 partners.
5. Negotiate payment terms (30% advance is common)
Once you’re happy with samples and ready for your first real wholesale artificial jewellery order, talk money.
Normal structure with indian jewelry manufacturers suppliers:
- 30–50% advance to start production
- 50–70% before dispatch (after packing photos & weight)
- Payment methods:
- Bank transfer / wire (most common)
- Wise (in some cases)
- LC for very large orders (container-level, not small shipments)
For first order:
- Don’t fight too hard on price. Focus on:
- Quality
- Reliability
- Communication
- Do negotiate:
- Slight discount on higher volume
- Free extra pcs to cover possible transit damage
- Better per-kg shipping rate if possible
As you grow and reorder regularly, you can push for:
- Better rates
- Flexible MOQs
- Faster production windows
6. Shipping, customs & duties (air vs sea)
How you ship your indian jewelry wholesale will decide your speed and landed cost.
Air freight / courier (most common for jewelry):
- Used for:
- Sample orders
- Small–medium orders (USD 500–10,000)
- Pros:
- Fast: 4–8 days delivery
- Easy customs clearance
- Less risk of moisture damage
- Cons:
- Higher per-kg cost
- Best for:
- Online sellers, boutiques, imitation jewellery online shopping stores
- Testing new markets
Sea freight (for larger imports):
- Used for:
- Bigger orders, multiple cartons
- Pros:
- Cheaper per kg
- Good for scaling stock
- Cons:
- Slow: 25–45 days port to port (plus customs at both ends)
- More paperwork
- Best for:
- Established wholesalers
- Distributors handling large indian jewellery wholesale suppliers in india volumes
Customs & duties basics:
- Every country has its own HS code & duty rate for fashion jewellery India / imitation jewellery.
- Before ordering:
- Ask your customs broker / freight forwarder for estimated duty %
- Add this into your pricing.
- Some countries allow low-value shipments with reduced paperwork – this is ideal for early-stage testing.
Always get:
- Commercial invoice
- Packing list
- HS code used
- Courier tracking details
7. Scale from first order to full container
After your first 1–2 wholesale earrings India / indian artificial jewellery online orders, you’ll know:
- Which designs sell fast
- Which price points work in your market
- What your true landed cost per piece is
Use that data to scale smart:
-
Double down on winners:
- Reorder your top 20–30 designs
- Increase quantity per design
-
Clean up slow movers:
- Discount, bundle, or move to clearance
-
Plan seasonal drops:
- Festive collections (Diwali, Eid, Christmas, wedding season)
- Mini launches every 30–45 days to keep your catalog fresh
-
Optimize freight:
- Shift bigger repeats to sea freight once volumes justify it
- Keep new test designs via air
As volume grows:
- Negotiate better rates with your imitation jewellery wholesalers
- Consider private label imitation jewellery India:
- Your logo on tags, cards, and boxes
- Custom packaging for online orders
The goal is simple: start lean, test fast, protect your cash flow, and grow with suppliers who treat you like a long-term partner, not a one-time buyer.
Meet 2H Wholesale Jewelry – Your Trusted Indian Jewelry Wholesale Partner in 2025

Who We Are
I run 2H Wholesale Jewelry as a focused, design-first Indian jewelry wholesale brand.
We specialize in:
- Indian fashion jewelry wholesale
- Wholesale imitation jewelry from India
- Indian bridal jewellery sets wholesale
- Private label costume jewelry for global brands and boutiques
We’re based in India and have been supplying retailers, online stores, and brands across the USA, UK, Europe, Australia, Canada, and the Middle East for several years. Our core strengths are:
- Fast design turnover
- Consistent quality
- Honest pricing
- Reliable export support
Factory And Design Team
At 2H Wholesale Jewelry, we control the full process in-house:
-
Design studio:
- Trend research team tracking Bollywood, Instagram, TikTok, and runway looks
- CAD designers for precise American diamond (CZ) jewelry and fusion pieces
- In-house styling team to build complete bridal and party sets
-
Production:
- Dedicated units for:
- Kundan jewellery wholesale and Polki jewelry collections
- Temple jewelry and oxidized silver-look antique styles
- Western fusion, minimalist daily wear, and office wear sets
- Skilled karigars (artisans) for hand-setting stones, meenakari, and detailed finishing
- Nickel-free and lead-free plating options for sensitive-skin markets
- Dedicated units for:
If you plan to publish this content, I’d suggest showing real factory and workshop photos:
– Artisans hand-setting Kundan stones
– Polishing and plating lines
– Packing team preparing export cartons
This builds instant trust with serious wholesale buyers.
Transparent MOQ, Pricing And Lead Time
I keep things simple and clear because that’s what global buyers want.
-
Minimum Order Quantity (MOQ):
- Sample / test order:
- Mixed category order starting from 80–120 pieces
- Regular wholesale orders:
- Per design: 6–12 pieces (depending on style)
- Total invoice value: usually starting from USD 800–1,200 for exports
- Low MOQ jewelry wholesale India options available for new online sellers
- Sample / test order:
-
Price Range (FOB India – approximate, varies by design/finish):
- Earrings (imitation / CZ / oxidized):
- USD 0.80 – 5.50 per pair
- Necklaces and simple sets:
- USD 3.00 – 18.00 per set
- Heavy Bollywood replica jewelry wholesale sets:
- USD 18.00 – 65.00 per set
- Full Indian bridal jewellery sets wholesale (multi-layer + earrings + maang tikka + bangles/haathphool/waist belt as required):
- USD 40.00 – 180.00 per set (depending on work, stones, and plating)
- Earrings (imitation / CZ / oxidized):
-
Lead Time:
- Ready-stock / running designs:
- 7–10 working days for dispatch after payment
- New production / customized colors:
- 18–30 days depending on order volume
- Large private label collections:
- Collection planning + sampling: 3–5 weeks
- Bulk production: 30–45 days after sample approval
- Ready-stock / running designs:
I’d rather under-promise and over-deliver on timelines so your business doesn’t get stuck.
Our 2025 Bestsellers (Indian Jewelry Wholesale)
These are the styles doing consistently well for global buyers right now:
-
Kundan & Polki:
- Pastel Kundan choker sets with matching earrings and maang tikka
- Polki jewelry wholesale price sets in champagne and ruby tones for brides and bridesmaids
- Lightweight Kundan statement earrings for online imitation jewelry shopping stores
-
American Diamond (CZ):
- High-shine AD necklace sets for Western + Indian outfits
- Delicate CZ tennis bracelets and stackable bangles
- Bridal CZ tiaras and sets for cross-cultural weddings
-
Oxidized & Temple:
- Oxidized silver jewellery wholesale chokers with coins, ghungroo, and tribal motifs
- Temple jewelry sets with goddess motifs for South Asian and global ethnic stores
- Daily-wear oxidized jhumkas and boho hoops for fashion jewellery India buyers
-
Bollywood & Bridal:
- Bollywood replica jewelry wholesale inspired by hit movies and celebrity weddings
- Oversized chandbalis, passa, and layered rani haar sets
- Full bridal combos: jewelry + hair accessories + waist belt for one-stop buying
-
Western Fusion & Minimalist:
- Sleek geometric pendants, adjustable rings, and charm bracelets
- Indo-western ear-cuffs and climbers in gold and rose-gold polish
- Office-friendly studs, tiny hoops, and simple chains for online fast-fashion stores
If you’re building an imitation jewellery catalog with price for your website, we can share our top-moving SKUs with product photos, lifestyle shots, and suggested retail prices.
Private Label And Packaging Options
2H Wholesale Jewelry is very active in private label imitation jewellery India and global branding projects. Here’s what I offer:
-
Branding:
- Your logo on:
- Earring cards
- Necklace / bracelet backing cards
- Jewelry boxes and pouches
- Custom tags and barcodes for warehouse-based eCommerce operations
- Your logo on:
-
Packaging:
- Budget-friendly polybag + logo card for mass orders
- Premium rigid boxes for bridal sets and gifting collections
- Eco-style kraft boxes and fabric pouches for sustainable brand positioning
-
Customization:
- Color changes for stones, beads, and enamel
- Adjusting lengths (choker, mid-length, long) based on your market
- Matching sets: earrings + necklace + maang tikka + bangles created as one SKU
If you’re serious about building your own jewelry brand rather than just reselling, this private label support gives you a big edge.
What Our Global Clients Say
We work with a mix of boutique owners, online sellers, and established distributors. Here’s the kind of feedback we usually get:
-
USA:
- “The margins are solid even after shipping and duty. Our customers think it’s fine jewelry.”
- “Their Bollywood and bridal sets are our top performers during wedding season.”
-
UK:
- “They understand UK tastes – less heavy, more wearable. Re-ordering is easy and consistent.”
- “Private label packaging looks clean and premium on our website and in-store.”
-
Europe:
- “We needed nickel-free and hypoallergenic pieces – 2H adjusted the plating and it works well for our market.”
- “Shipping documents and HS codes are always correct, which saves us time with customs.”
-
Australia:
- “Lightweight Indian bridal sets are a hit with multicultural brides here. Delivery times are reliable.”
- “Their oxidized and boho styles perform very well on our online store.”
-
Canada:
- “We started with a low MOQ test order, now we place regular bulk orders every quarter.”
- “Communication is straightforward. If something is delayed, they tell us early.”
If you’re looking for indian jewelry wholesale suppliers who actually understand export markets and online retail, 2H Wholesale Jewelry is built exactly for that. We focus on giving you:
- Fresh, trend-led designs
- Competitive Indian price advantage
- Fast, clear communication
- Reliable quality and branding support
That’s how we aim to be your long-term Indian jewelry wholesale partner in 2025 and beyond.
Indian Jewelry Wholesale Pricing Guide 2025
If you’re buying indian jewelry wholesale in 2025, you need clean price targets and a clear way to calculate your landed cost. Here’s what I’m seeing across serious wholesale imitation jewelry India suppliers this year.
Wholesale Price Brackets in 2025 (FOB India)
These are typical export wholesale ranges from reliable artificial jewellery manufacturers India. Prices vary by design, stone quality, plating micron, and brand demand.
1. Wholesale Earrings India (per pair)
| Category | Typical 2025 Wholesale Range (USD) |
|---|---|
| Simple studs / daily wear CZ / enamel | $0.60 – $1.50 |
| Kundan / Polki style / oxidized jhumkas | $1.50 – $3.50 |
| Heavy Bollywood / chandbali / long dangler | $3.50 – $7.00 |
| Designer / premium AD (CZ) earrings | $7.00 – $15.00+ |
Good imitation jewellery wholesalers will give you tiered pricing (e.g., 50 / 100 / 300 pairs).
2. Necklace Sets (with earrings)
| Category | Typical 2025 Wholesale Range (USD) |
|---|---|
| Simple single-layer chains / pendants | $1.50 – $4.00 |
| Light Kundan / Polki / CZ sets | $5.00 – $12.00 |
| Mid-range party wear sets | $12.00 – $30.00 |
| Heavy bridal / Bollywood replica jewelry wholesale | $30.00 – $80.00+ |
If a supplier quotes way below these numbers for “premium” or “long-lasting” finish, expect thin plating or weak setting.
3. Bangles & Bracelets (per piece or pair)
| Category | Typical 2025 Wholesale Range (USD) |
|---|---|
| Simple metal / oxidized / daily wear | $0.60 – $2.00 |
| CZ / AD bangles / kada | $2.00 – $6.00 |
| Kundan / Polki bridal bangles | $6.00 – $15.00 |
| Full bridal chura sets (multiple pcs) | $20.00 – $50.00+ |
Many wholesale jewellery suppliers in India price bangles by size and design complexity, not just by pair.
4. Full Indian Bridal Jewellery Sets Wholesale
(Necklace + earrings + maang tikka; often includes haathphool, nath, matha patti, choker + long set, etc.)
| Quality / Segment | Typical 2025 Wholesale Range (USD) |
|---|---|
| Budget bridal (lightweight, basic) | $20.00 – $40.00 |
| Mid-range Kundan / Polki / AD sets | $40.00 – $90.00 |
| Heavy Bollywood replica bridal sets | $90.00 – $180.00 |
| Premium designer / custom collections | $180.00 – $300.00+ |
If you’re selling in USA, UK, Canada, Europe, Australia, these usually retail at 2.5x – 4x your landed cost, depending on brand positioning.
How to Calculate Landed Cost (Simple Formula)
Never judge a supplier only on product price. You need your true landed cost per piece including:
- Product cost
- Shipping & logistics
- Import duty & taxes
- Packaging + any local handling
Basic Landed Cost Formula
**Landed Cost per Piece =
(Product Cost per Piece
- Shipping per Piece
- Insurance & Handling per Piece (if any)
- Customs Duty per Piece
- Local Clearance & Delivery per Piece)**
Step 1: Get Your Total Product Cost
Example: You buy from indian fashion jewelry wholesale suppliers:
- 500 pcs total
- Average product cost: $3.00
- Total product value: 500 × $3.00 = $1,500
Step 2: Add Shipping (Air vs Sea)
- Air freight (faster, higher cost) – used for wholesale imitation jewelry India because it’s lighter but value dense.
- Sea freight (cheaper per kg, slower) – makes sense when you ship higher volumes or mixed inventory.
Example (Air):
- Shipping + insurance total: $250
- Shipping per piece: $250 ÷ 500 = $0.50
Now your cost per piece is:
$3.00 + $0.50 = $3.50
Step 3: Add Customs Duty & Taxes
Each country has different rates for costume jewelry suppliers India imports.
Example (USA – just a sample scenario):
- Duty rate: say 8% on CIF (Cost + Insurance + Freight).
- Product + shipping total: $1,500 + $250 = $1,750
- Duty = 8% of $1,750 = $140
Duty per piece:
$140 ÷ 500 = $0.28
New cost per piece:
$3.50 + $0.28 = $3.78
In the EU/UK, you’d add VAT/GST as well, which you’ll recover or factor into your pricing.
Step 4: Add Local Handling & Final Delivery
Include:
- Customs broker / clearance fee
- Local delivery from port/airport to your warehouse
- Extra packaging, branding, labels
Example:
- Local + handling total: $110
- Per piece: $110 ÷ 500 = $0.22
Final landed cost per piece:
$3.78 + $0.22 = $4.00
That $4.00 is the number you should use to plan your retail or wholesale margins.
Quick Landed Cost Checklist
When working with indian jewelry wholesale suppliers or indian jewelry dropshipping suppliers, make sure you:
- Get a full proforma invoice: product value, HS code, weight, number of cartons.
- Ask for the packed weight, not just item weight.
- Confirm shipping method: air cargo, courier (DHL/UPS/FedEx), or sea.
- Check import duty in your country for “imitation jewelry / fashion jewelry” (HS codes usually 7117.xx).
- Add at least 5–15% buffer for hidden costs on your first shipment.
When your numbers are clear, you can negotiate confidently with any indian jewellery wholesale suppliers in India and know exactly what you should be paying in 2025.
Latest Trends Ruling Indian Jewelry Wholesale Catalogs in 2025

The indian jewelry wholesale market in 2025 is fast, design-driven, and very global. If you’re sourcing wholesale imitation jewelry from India, these are the trends actually moving volume right now.
Pastel & Enamel Fusion Jewelry
Pastel + enamel is one of the strongest trends in indian fashion jewelry wholesale this year.
What’s working worldwide:
- Soft pastel colors – mint, blush pink, lavender, powder blue
- Enamel work on Kundan & CZ (American Diamond) bases
- Gold polish with matte pastel enamel for a premium look
- Minimal chokers, studs, and layered pendants for daily wear and party wear
Why buyers like it:
- Sells well in the USA, UK, UAE, Canada, Australia, and Europe
- Easy to pair with Western outfits and Indo‑western looks
- Looks expensive but still fits affordable fashion jewelry price points
Good categories to stock:
- Pastel enamel earrings & hoops
- Enamel bangle sets and open bracelets
- Simple pendant sets with pastel detailing
Lightweight Bridal Alternatives
Heavy bridal jewelry still sells, but globally, lightweight bridal is taking over wholesale catalogs.
What customers ask for:
- “I want bridal, but not too heavy.”
- “Need pieces that work for weddings AND parties.”
Key features:
- Hollow constructions that look grand but are light
- CZ (American Diamond) + Kundan mix to keep cost down
- Detachable parts – removable chandeliers, layered add-ons
- Comfortable earrings with support chains and push-backs
Best-selling lightweight bridal pieces:
- Necklace sets with 1–2 layers instead of huge multi-layer sets
- Maang tikka + earrings combo sets
- Lightweight bridal bangles / kada pairs
- Sleek waist belts (kamarband) that don’t feel bulky
These are ideal if your customers are:
- Modern brides, bridesmaids, and wedding guests
- Destination wedding clients who need travel‑friendly bridal sets
Fusion of Indian Motifs with Western Silhouettes
Fusion is where a lot of indian jewelry wholesale demand is shifting in 2025.
What’s trending:
- Indian motifs – lotus, peacock, paisley, mandala, chandbali
- Western shapes – bar pendants, ear cuffs, sleek hoops, geometric lines
Examples that move well online:
- Minimal lotus pendant on a thin chain (gold or rose gold polish)
- Peacock motif studs with CZ and enamel
- Chandbali‑inspired hoops that work with dresses and sarees
- Geometric bangles with traditional meenakari touches
Why retailers love this category:
- Perfect for everyday wear, office wear, and casual outings
- Works on online imitation jewelry shopping platforms and boutiques
- Attractive to younger buyers who don’t want fully traditional or fully Western
If you’re building a catalog, keep at least one fusion section with:
- Indo‑western earrings
- Simple layered chains with Indian charms
- Stackable rings and bracelets with subtle Indian detailing
Sustainable & Hypoallergenic Materials
In 2025, more buyers are asking for better materials in wholesale artificial jewellery from India.
Main shifts we’re seeing:
- Nickel-free and lead-free base metals
- Hypoallergenic plating for sensitive skin
- Use of stainless steel, brass, copper, and 316L steel where possible
- Better anti-tarnish coatings for longer life
Why this matters for you:
- Customers in Europe, USA, Canada, and Australia are more aware of allergies
- Platforms like Amazon, Etsy, and Shopify sellers need this as a selling point
- Helps you position as a premium, trustworthy brand, not just cheap artificial jewelry
What you should request from indian fashion jewelry wholesale suppliers:
- Clear mention of base metal and plating type
- Confirmation of nickel-free / lead-free standards
- Option for stainless steel or hypoallergenic lines as a separate collection
Good sustainable / hypoallergenic categories:
- Daily-wear studs and hoops
- Minimal chains and bracelets
- Kids and teen jewelry where skin-safety is critical
If you’re curating an indian jewellery wholesale catalog for 2025, combine:
- Pastel enamel fusion for trendiness,
- Lightweight bridal for wedding sales,
- Fusion Indo‑western pieces for daily wear buyers, and
- Hypoallergenic / sustainable options to stand out in global markets.
This mix keeps your catalog fresh, global-friendly, and ready for both online and offline sales.
Frequently Asked Questions – Indian Jewelry Wholesale
1. What is the minimum order quantity for first-time buyers?
For most of our indian jewelry wholesale orders, we keep the MOQ realistic so new buyers can test the market.
Typical MOQ ranges:
| Product type | Approx. MOQ (pcs/sets) |
|---|---|
| Earrings (studs, danglers, jhumka) | 30–60 pairs per style/color mix |
| Necklaces / pendant sets | 15–30 sets |
| Bangles / bracelets | 30–60 pcs (size mix) |
| Full bridal sets | 5–10 sets |
| Anklets / maang tikka / waist belts | 20–40 pcs |
| Mixed trial assortment | USD 300–800 order value |
Key points:
- I accept low MOQ for first-time buyers so you can test styles before scaling.
- Mixed “trial packs” with assorted imitation fashion jewellery are available.
- Custom designs or private label usually need higher MOQ per style.
2. Do you ship worldwide?
Yes, I ship wholesale imitation jewelry from India to most countries.
Common regions:
- USA & Canada
- UK & Europe (EU + non-EU)
- Middle East (UAE, Saudi, Qatar, Kuwait, Oman, Bahrain)
- Australia & New Zealand
- Africa & South-East Asia
Shipping options:
| Mode | When to use | Transit time (avg.) |
|---|---|---|
| Express air (DHL/UPS/FedEx) | Small / urgent orders | 5–10 working days |
| Air cargo | Medium orders (40–150 kg) | 7–15 working days |
| Sea freight | Large bulk + containers | 25–45 days (port-to-port) |
- I help with basic export paperwork.
- You pay import duty/tax as per your country’s rules (your customs or broker can confirm exact rates).
3. Can I get my own brand logo on packaging?
Yes, I offer private label imitation jewellery with custom branding.
Options for branding:
- Logo on earring / necklace backing cards
- Printed brand name on jewelry boxes
- Custom tags, thank-you cards, care cards
- Barcode / SKU stickers for retail stores and online sellers
Typical requirements:
| Branding type | MOQ (approx.) |
|---|---|
| Custom printed jewelry cards | 1,000–3,000 pcs |
| Branded rigid boxes | 500–1,000 pcs |
| Simple stickers / labels | 1,000+ pcs |
- One-time design setup is needed (you send logo in AI/PNG).
- For Amazon / Shopify / boutique stores, I can pack each piece in retail-ready packaging.
4. How long does it take to receive samples?
Sample timelines depend on the design and polish, but I keep it fast and clear.
Normal sample flow:
| Step | Time frame (avg.) |
|---|---|
| Shortlist designs + confirm list | 1–2 days |
| Sample production (if not ready stock) | 7–12 days |
| Sample shipping (express air) | 5–10 working days |
So, total time from confirmation to door:
- Usually 2–4 weeks for most countries.
Notes:
- Sample cost is usually at wholesale price (not retail).
- Shipping for samples is paid by buyer; often USD 35–70 depending on weight and country.
- Once you place a bulk order, I can adjust or credit part of the sample cost on negotiation.
5. What is the difference between 1-gram gold polish and 22k gold polish?
This is one of the most common questions in wholesale imitation jewelry India. Here’s the simple version:
| Feature | 1-gram gold polish | 22k gold polish (heavy micro) |
|---|---|---|
| Meaning | Thin real-gold layer, budget friendly | Thicker gold layer, richer finish |
| Look | Bright gold, more “fashion jewelry” | Deep yellow 22k gold look, premium |
| Durability | Good for occasional / fashion use | Better for frequent / bridal use |
| Price | Lower | Higher (more gold used in plating) |
| Best for | Casual, trend-based, price-sensitive customers | Bridal, wedding, premium clients |
Important:
- Both are imitation / artificial jewellery – they are not solid gold.
- Life of the polish depends on:
- How often the piece is worn
- Sweat, perfume, water contact
- Storage (dry, in zip bags/boxes)
My advice:
- For high-turnover, online imitation jewelry shopping and budget stores: 1-gram gold polish works best.
- For indian bridal jewellery sets wholesale, premium boutiques, and NRI customers: go with 22k tone heavy polish for a richer look and better wear.
Final Checklist Before You Place Your First Wholesale Order
Before you lock in that first indian jewelry wholesale order, run through this checklist. It will save you money, stress, and returns.
1. Niche, Customer & Price Point – Clear?
- Who are you buying for?
- USA/UK diaspora – bridal, kundan jewellery wholesale, polki jewelry wholesale price, Bollywood replica jewelry wholesale
- Global fast-fashion buyers – imitation fashion jewellery, western fusion, minimalist sets
- Budget marketplaces (Amazon, Etsy, local markets) – cheap artificial jewellery online India, wholesale earrings India
- What’s your ideal selling price range?
- Entry (budget) / Mid-range / Premium
- Does your current catalog + pricing match that customer?
If your niche and price point are not clear, don’t order yet.
2. Supplier Verification – Done?
For any indian jewelry wholesale suppliers or artificial jewellery manufacturers India, confirm:
-
Company details checked
- GST / tax registration
- Import–export license (if they export)
- Physical address + working phone / WhatsApp
-
Online proof
- Website or verified marketplace profile
- Real photos/videos of stock, not just Pinterest/Google
- Customer reviews (Google, Alibaba, IndiaMART, social media)
-
Communication quality
- Fast replies
- Clear answers to MOQ, prices, materials, plating, lead time
If anything feels off, it usually is.
3. Product Details – Crystal Clear?
Before placing a wholesale imitation jewelry India order, confirm for each design:
- Base metal (brass, alloy, copper, 92.5 silver for some lines)
- Plating (1-gram gold polish, 22k gold polish, silver, rose gold, antique, oxidized)
- Stones (American diamond jewellery wholesale CZ, glass stones, kundan, polki, beads, enamel)
- Weight & size – especially for Indian bridal jewellery sets wholesale
- Back side finishing & locks (screw, push-back, clip-on, adjustable dori, chain type)
- Hypoallergenic / nickel-free for sensitive-skin customers
- Care instructions – what you’ll tell your buyers
Ask for an imitation jewellery catalog with price and confirm all specs in writing (email/WhatsApp).
4. MOQ, Price & Payment Terms – Agreed in Writing?
Low moq jewelry wholesale India is possible, but terms must be clear:
-
MOQ per design / per order
- Per style? Per color? Total bill amount?
-
Final wholesale price
- Are prices in INR or USD/EUR?
- Any bulk discounts for higher quantities?
-
Hidden costs clarified
- Extra for special plating, extra stones, XL sizes, plus-size bangles?
-
Payment terms
- Most common: 30% advance, balance before dispatch
- Accepted methods: bank transfer, Wise, PayPal (with fees), etc.
Never place a wholesale order based on “we will see later.” Get screenshots or a short proforma invoice.
5. Samples & Quality Check – Done (and Tested)?
Before committing big money to wholesale artificial jewellery, you should:
- Order samples from at least 2–3 suppliers
- Check:
- Color & shine of polish
- Weight (too heavy = returns, too light = feels cheap)
- Stone setting (glue vs prong set)
- Finishing on edges & back
-
Wear-test for 3–7 days:
- Any fading, green skin, allergies, broken hooks?
If samples don’t impress you, your customers won’t like them either.
6. Shipping, Duty & Landed Cost – Calculated?
Before confirming your indian jewelry wholesale India order, run your math:
-
Shipping method
- Air courier (fast, higher cost; good for small/first orders)
- Air cargo / sea cargo (cheaper per kg, slower; good for scale)
-
Documents from supplier
- Commercial invoice
- Packing list
- HS code (usually under imitation jewellery / costume jewelry)
- Estimate duty & taxes in your country
-
Landed cost per piece =
- (Product cost + shipping + customs/duty + bank/PayPal fees) ÷ total pieces
If you don’t know your true landed cost, you can’t price correctly.
7. Packaging, Branding & Labels – Finalized?
Whether you use private label imitation jewellery India or generic stock:
-
Branding
- Logo on card backs / tags
- Custom boxes or pouches
- Thank-you cards / care cards
-
Protection
- Individual polybags or butter paper
- Bubble wrap for heavy bridal sets
-
Local compliance
- Any labelling rules in your country (country of origin, material mentions, etc.)
Confirm: who supplies what? You or the costume jewelry suppliers India?
8. Returns, Damage & After-Sales – Agreed?
Before you pay:
-
Damage policy
- What if items arrive broken?
- How many days to report?
- Replacement or partial credit on next order?
-
Missing pieces
- How is shortage handled?
-
Defect rate
- What’s their typical defect percentage for imitation jewellery wholesalers?
You need this in chat/email, not just “don’t worry.”
9. Product Mix – Balanced & Tested?
Don’t go all-in on only heavy bridal or only minimalist styles. For a solid first order:
- Mix of:
- Fast sellers – earrings, rings, mangalsutras, small pendants
- Margin builders – kundan sets, polki sets, American diamond bridal sets
- Trend pieces – oxidized silver jewellery wholesale, pastel enamel, western fusion
- Include:
- 60–70% proven classics
- 30–40% trend/experiment styles
That balance protects your cash flow.
10. Communication, Timeline & Tracking – Confirmed?
Before final “OK”:
- Production lead time: start date + dispatch date
- Shipping time estimate to your country
- Who will:
- Share packing photos/videos
- Share airway bill / tracking
- Update if any delay?
If the supplier doesn’t give clear timelines, expect delays.
11. Final Pre-Order Snapshot
Before you send your advance for indian jewelry wholesale:
- [ ] Niche & price positioning defined
- [ ] Supplier verified (GST, export, reviews)
- [ ] Product specs locked in (metal, plating, stones, size)
- [ ] MOQ, price list, and payment terms in writing
- [ ] Samples ordered, checked, and wear-tested
- [ ] Shipping, duty, and landed cost calculated
- [ ] Branding & packaging plan in place
- [ ] Damage/shortage/return terms agreed
- [ ] Product mix balanced between classic and trend
- [ ] Timeline & communication flow confirmed
If every box is ticked, you’re ready to place your first wholesale imitation jewelry India order with confidence and build a long-term, profitable line.




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